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My story  


Coming from a fashion design course, I have always had a taste for harmonious associations of very diverse materials. Very early on, I developed my attraction for different cultures, a passion that I nurture during many trips around the world. This is how I learned to reveal the beauty of things, from all origins, giving my creations a character that is both unique and authentic.


After several years abroad, it is today in France that I put my creativity to work to design new universes, as an interior decorator and designer of fashion accessories.

Through these collections, I want to promote craftsmanship and pay tribute to manual work.


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Fez, where it all began ...

Médina de Fès

It is here, in the city of Fez, that it all began ... in this magnificent city of Morocco, listed as a UNESCO World Heritage Site and recognized worldwide for its craftsmanship and expertise.

In addition to this, you need to know more about it.

It is in this city that I put my suitcases, almost 6 years ago, to carry out my first project of decoration of an exceptional place: Karawan Riad. Always passionate about craftsmanship, it is by working alongside these craftsmen on a daily basis that I have learned to appreciate their richness. Very quickly, the desire to work alongside them came naturally to imagine and create, with them and around their know-how, my own objects.

In addition to this, you need to know more about it.

Médersa Bou Inania
artisan, création, artisanat

Moroccan craftsmanship: the sfifa


The sfifa is a weaving of Jewish origin, taken up and developed in the 1920s by the Moroccans. It therefore becomes an essential element of their traditional outfits, such as the caftan for women or the salham for men.

It is made of silk or scali thread, otherwise known as gold thread.

Today, this art continues to exist thanks to a few craftsmen whose know-how has been passed down from generation to generation. In the era of new technologies, the youngest generations are gradually moving away from traditions and abandoning learning the trades of patience and thoroughness.

The artisan I have chosen is among the best in Morocco. He lives in the city of Fez and works alone at home, in peace and in love for his job. Using his loom, created by him, it takes him a whole day to make 8 meters of braid.

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